Advertisement storyboard

• Place the cut-out texts randomly around the room.
• Arrange the room so that learners can move around to look at the texts.

Note: If you have a large class, you can put one set on one side of the room and one set on the opposite side.

• Show Slide 2 or hold up the paper containing advertisements.
• Point out one of the advertisements. Elicit or introduce the word 'advertisement'.
• Drill the pronunciation and elicit the purpose of an advertisement.
• Ask learners where they'd see advertisements.

• Show Slide 3 or write the following products on the board:

1. Digital camera
2. Breakfast cereal
3. Car
4. Underarm deodorant
5. Toothpaste
6. Shampoo
7. Soup
8. Cold and flu remedy

• Elicit the meaning of each and check pronunciation.
• Put learners into pairs.
• Show Slides 4-7 or point out the eight texts on the wall. Explain that each text is an advertisement for one of the products.
• Tell learners to walk around and read each text. They must match each text to a product and make a note in their notebook.
• Point out that each text has a letter assigned to it.
• Pairs sit down when they've completed the task. Elicit the answers when all pairs are ready.

Answers

1. C; 2. E; 3. A; 4. D; 5. B; 6. G; 7. H; 8. F.

Note: The pronunciation is: 1. /ˈdɪdʒ.ɪ.təl ˈkæm.ə.rə/; 2. /ˈbrek.fəst ˈsɪə.ri.əl/; 3. /kɑːr/; 4. /ˈʌn.dər.ɑːrm diˈoʊ.də.rənt/; 5.  /ˈtuːθ.peɪst/; 6. /ʃæmˈpuː/; 7. /suːp/; 8. /koʊld ænd fluː ˈrem.ə.di/

• Show Slides 8 and 9 or give out Worksheet 1.
• Ask the class how they managed to match each product to its blurb.
• Take this opportunity to elicit or highlight key language and clues such as images or say cheese being connected with photography.

• Write the following words on the board.

          a) photos            

          b) cereal

          c) motors            

          d) hair

          e) vehicle            

          f) teeth

          g) camera

          h) breakfast                                

          i) car

          j) cold

          k) flu

• Tell learners that these words are all missing from the gaps. Ask them to complete the gaps using the words on the board.
• Ask learners to compare answers with a partner before getting whole-class feedback.

Answers (Slides 10 and 11)

1. a; 2. g; 3. a; 4. a; 5. h and b; 6. c; 7. e; 8. i; 9. f; 10. f; 11. d; 12. d; 13. j and k

• Put learners into pairs and show Slide 12 or give out Worksheet 2.
• Ask learners to look at the storyboard and discuss what is happening in each picture and how the people in the storyboard feel in each picture.
• Pairs write one sentence about each picture in their notebooks, using present tenses.
• Nominate different pairs to read out a sentence for each picture.

• Ask learners what they think about the slogan: Citrus shine, Get together (Slides 13 and 14).
• Check if learners can remember any other advertising slogans. You can use these prompts, if suitable in your context:

     ~ Nike – Just do it

     ~ Apple – Think different

     ~ L'Oréal – Because you're worth it

• Ask learners if they think slogans are important. Why?/Why not?

Points to mention

• They help people to remember the brand name.
• They show the brand's 'personality'.
• They help make an emotional connection with the brand.

• Show some television advertisements (Slide 15) or share the video about how to analyse adverts (see Useful links).
• Ask learners what they like/don't like about each advertisement.

• Put learners into pairs or small groups and tell them they will be making a storyboard. (template on Slide 16 and Worksheet 2). 
• Give them two minutes to decide on a product. Elicit the product from all pairs/groups.
• Explain that they have to prepare seven images, seven sentences and a slogan. They should refer to the Citrus Shine storyboard.
• Nominate one or two pairs to describe their storyboard. Put all the storyboards on the wall so learners can check each other's work.

Differentiation

• Weaker learners could focus on images and the slogan.
• Stronger learners could write two sentences for each part of the storyboard.

• Top 5 ads (commercials) to analyse for middle school: https://youtu.be/qQTrTiFbdSI?si=6T1LC3zQ3TLfWHy3 
• How to analyse advertisements: https://youtu.be/J6a26ndMGXM?si=XmX_kmIRE2Zdkfqg