The connotation of a word is its suggested or emotional meaning, as compared to its literal meaning.

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Connotations can be negative or positive, and are often subjective.

Example
'Thin' is more or less neutral, 'slim' may have a positive connotation, 'skinny' a negative one.

In the classroom
Teachers often teach negative and positive connotations along with literal meaning. It is important to raise learners' awareness of the connotations of a word if they are to use them appropriately, although it is a complex and changeable area.

Further links:

https://www.teachingenglish.org.uk/article/working-vocabulary

https://www.teachingenglish.org.uk/article/same-opposite-or-different-dictation

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