This lesson plan for teachers of teenagers and adults at pre-intermediate level and above explores the theme of advertising. Students will discuss advertising and produce a storyboard.


In this lesson students produce a storyboard for an advertisement. It's suitable for pre-intermediate level and above. The exercises in this lesson introduce some of the elements of advertisements such as slogans.

There is a discussion on where advertisements can be found. The concept of a storyboard is introduced and an example of a storyboard for an advert is examined in detail. In the final stage of the lesson, students are given the opportunity to produce their own storyboard to advertise a product. Extension tasks are also suggested.






Pre-Intermediate and above


60-90 mins


Lesson plan: guide for teacher on procedure.

Download lesson plan 75k pdf

Worksheets: exercises and answers, also an example storyboard which can be printed out and used in class. The worksheets contain:

  • A matching activity
  • A cloze activity
  • An example storyboard
  • Comprehension questions
  • A storyboard template

Download worksheets 542k pdf


By Adam Malster, British Council Taipei

To download the pdf files below, right click on the file and save to your computer


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