Advertisement storyboard

This lesson plan for teachers of teenagers and adults at pre-intermediate level and above explores the theme of advertising. Students will discuss advertising and produce a storyboard.


In this lesson students produce a storyboard for an advertisement. It's suitable for pre-intermediate level and above. The exercises in this lesson introduce some of the elements of advertisements such as slogans.

There is a discussion on where advertisements can be found. The concept of a storyboard is introduced and an example of a storyboard for an advert is examined in detail. In the final stage of the lesson, students are given the opportunity to produce their own storyboard to advertise a product. Extension tasks are also suggested.






Pre-Intermediate and above


60-90 mins


Lesson plan: guide for teacher on procedure.

Download lesson plan 75k pdf

Worksheets: exercises and answers, also an example storyboard which can be printed out and used in class. The worksheets contain:

  • A matching activity
  • A cloze activity
  • An example storyboard
  • Comprehension questions
  • A storyboard template

Download worksheets 542k pdf

To download the pdf files below, right click on the file and save to your computer

Language Level


Submitted by Rania Jabr on Sat, 01/10/2009 - 10:01


I used your suggested lesson plan, and it worked very well. As an extension activity, I had my students create their own slogans. Our occasion was the opening of our renovated bookstore, so my students had a clear, realistic goal. It was sort of a competition and it worked well. Rania

Submitted by Fatimar on Tue, 04/03/2012 - 06:25


Hi. I find your TP very useful towards my marketing themed topic. This is my  first out of CELTA class! Wish me luck to pull it through smoothly. Cheers.

Submitted by Sally Trowbridge (not verified) on Wed, 04/04/2012 - 08:55

In reply to by Fatimar


Good luck and have fun with your first class Fatimar!


Submitted by NicolaElliott on Tue, 06/11/2013 - 09:48


Anyone accessed this lesson plan recently, I can't seem to get it to upload 

Submitted by Paul Braddock on Tue, 06/11/2013 - 22:13

In reply to by NicolaElliott


Hi Nicola

I've checked the lesson plan and you should be able to access it now.



Submitted by mumfmumf on Sun, 10/19/2014 - 22:47


Can't seem to be able to access the lesson materials

Submitted by Derek Spafford on Mon, 10/20/2014 - 14:16

In reply to by mumfmumf


Hi Anthony I've checked the lesson plan and you should be able to access it now. Thanks Del

Submitted by Rose April on Wed, 10/22/2014 - 10:02


I'm trying to download the files but it's not working, it says it has 0 bytes so I guess it's empty, are you guys going to upload it again? Thanks, Your web is really useful

Hi Rose I've checked the lesson plan and you should be able to access it now. Please let me know if you still have problems. Thanks Del

Submitted by Perlettte on Fri, 04/10/2015 - 17:26


Hi there, I would love to download the lesson plan and the worksheet but when I try to do so nothing happens. Could you please upload them again? Thank you!

Hi there I've tried them again and they work fine. Please try a different browser and let me know if you still have problems. Best wishes Del

Submitted by arflude on Fri, 09/11/2015 - 09:35


Can't download lesson plans with Chrome. Works with Safari however. Thanks.

Hi Brisa, Thanks for your comment. I know other users had problems in the past with these links, but I have checked them on Chrome, Firefox and Safari, and the appear to be working fine. Can you try opening them with a different browser? Let me know if you still have problems. Thanks, Cath

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