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lesson plans 
Branding and brand names

Level - intermediate and above

This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names.


Plan components

Lesson Plan: - guide for teacher on procedure including answers to tasks.

Download lesson plan 64k pdf

Worksheets: - exercises which can be printed out for use in class. The worksheet contain:

  • Text
  • Discussion task
  • Matching task
  • Brand evaluation sheet
  • Project task

Download worksheets 76k pdf

For more information about this topic you can visit these BBC sites:-


Fiona Lawtie, teacher, British Council

The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page.


Copyright - please read

All the materials on these pages are free for you to download and copy for educational use only. You may not redistribute, sell or place these materials on any other web site without written permission from the BBC and British Council. If you have any questions about the use of these materials please email us at: teachingenglish@britishcouncil.org

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brand_plan.pdf63.04 KB
brand_worksheet.pdf75.47 KB
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