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Advertisement storyboard

In this lesson students produce a storyboard for an advertisement. It's suitable for pre-intermediate level and above.

The exercises in this lesson introduce some of the elements of advertisements such as slogans. There is a discussion on where advertisements can be found. The concept of a storyboard is introduced and an example of a storyboard for an advert is examined in detail. In the final stage of the lesson, students are given the opportunity to produce their own storyboard to advertise a product. Extension tasks are also suggested.

Plan components:

Lesson Plan: guide for teacher on procedure.

Worksheets: exercises and answers, also an example storyboard which can be printed out and used in class. The worksheets contain:

  • A matching activity
  • A cloze activity
  • An example storyboard
  • Comprehension questions
  • A storyboard template

 

By Adam Malster, British Council Taipei

To download the pdf files below, right click on the file and save to your computer

AttachmentSize
Advertisement: worksheets320.35 KB
Advertisement: teacher's notes27.02 KB
Average: 3.5 (175 votes)

Comments

Submitted on 10 January, 2009 - 11:01

I used your suggested lesson plan, and it worked very well. As an extension activity, I had my students create their own slogans. Our occasion was the opening of our renovated bookstore, so my students had a clear, realistic goal. It was sort of a competion and it worked well. Rania

Submitted on 26 January, 2009 - 18:25
I think it is effective .I'm going to do the same with my students.Then I'll tell you

if it is successfully or not.

Submitted on 13 June, 2009 - 05:12

Thanks for the comprehensive lesson plan.

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