This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names.
During this lesson students will rank their favorite brand names and discuss what they like/dislike about them. They will read and discuss the context of a text about brand naming and complete related vocabulary building exercises. Lastly students will create and brand their own imaginary product which they will present to the rest of the class.
Topic: Branding and brand names
Level: intermediate and above
Timing: 60-90 mins
- Expressing Opinions, Likes and Dislikes
- Developing vocabulary through brainstorming and dictionary work
- Developing speaking skills through making a short oral presentation
Lesson Plan: guide for teacher on procedure including answers to tasks.
Download lesson plan 73k pdf
Worksheets: exercises which can be printed out for use in class. The worksheet contains:
- Discussion task
- Matching task
- Brand evaluation sheet
- Project task
Download worksheets 66k pdf
For more information about this topic you can visit these BBC sites:
Fiona Lawtie, teacher, British Council
The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page.
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