In this lesson students produce a storyboard for an advertisement. It's suitable for pre-intermediate level and above.
The exercises in this lesson introduce some of the elements of advertisements such as slogans. There is a discussion on where advertisements can be found. The concept of a storyboard is introduced and an example of a storyboard for an advert is examined in detail. In the final stage of the lesson, students are given the opportunity to produce their own storyboard to advertise a product. Extension tasks are also suggested.
Topic: Advertisement
Age: Teenage/adult
Level: Pre-Intermediate and above
Timing: 60-90 mins
Plan components:
Lesson plan: guide for teacher on procedure.
Download lesson plan 75k pdf
Worksheets: exercises and answers, also an example storyboard which can be printed out and used in class. The worksheets contain:
- A matching activity
- A cloze activity
- An example storyboard
- Comprehension questions
- A storyboard template
Download worksheets 542k pdf
By Adam Malster, British Council Taipei
To download the pdf files below, right click on the file and save to your computer.
| Attachment | Size |
|---|---|
| advertisement-storyboard-lesson-plan.pdf | 74.68 KB |
| advertisement-storyboard-worksheets.pdf | 541.93 KB |
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Comments
I used your suggested lesson plan, and it worked very well. As an extension activity, I had my students create their own slogans. Our occasion was the opening of our renovated bookstore, so my students had a clear, realistic goal. It was sort of a competition and it worked well. Rania
if it is successfully or not.
Thanks for the comprehensive lesson plan.
Hi. I find your TP very usefull towards my marketing themed topic. This is my first out of CELTA class! Wish me luck to pull it through smoothly. Cheers.
TE Team
Good luck and have fun with your first class Fatimar!
Sally