Undeniably, literature is something subjective and it is not easy for us teachers to make it lively especially for those from rural areas whom may have not enough exposures to literature works. I've once been teaching in a rural school and I found that the students are mostly alien to the high level words and vocabulary used in the text. Thus in my POV, teacher has to firstly deal with the meanings of difficult words in the text before conducting any other activities. some ideas that I can contribute would be on using 'literature circles' and predicting what will happen next as the text is read through with some pauses..
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Well Chris, definitely a lot of reading exposures is very important. Actually, I was not really exposed to reading literature in English when I was small except for those in my first language, but as I grew up, the interest came until I 'committing' myself into the course I'm doing now. Interes can be build, it will never be too late...
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Hi Lina,

I've tried to make things more fun by getting students to animate their literature a little. This is an example of a Sonnet that I recorded with some free software.

http://www.technogogy.org.uk/sonnet130.shtml

I think getting students to produce their own reading of short literature texts can be fun and motivating  and using something like this to produceand 'end product' can encourage them to improve the standards of what they do.

 You can download the fee software from: http://www.flipz.tv/

I've also written about some other uses and a tutorial on how to use the software on my blog, so have a look here if you want to know more.

http://nikpeachey.blogspot.com/2007/04/creating-audio-visual-monologues.html

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