This lesson was created for Intermediate level students but could be adapted for other levels. It is a two hour lesson but depending on the students, this could vary.The individual stages of the lesson can be varied or even omitted, but have been designed to move the class from short activities in which they build and explore their ideas on a topic, to longer activities allowing free expression of these ideas. Although I encourage its use, I don't compel students to reproduce language learned in the early part of the class because I am firmly of the opinion that free and open expression is the best way to improve fluency.Plan components Lesson plan: Download Advertising lesson plan   34k  pdfWritten by Chris TrickettThe lesson plan is downloadable and in pdf format. If you have difficulty downloading the file please refer to the download section of the Help page.Copyright - please readAll the materials on these pages are free for you to download and copy for educational use only. You may not redistribute, sell or place these materials on any other web site without written permission from the BBC and British Council. If you have any questions about the use of these materials please email us at: