Nowadays, stores use numerous tricks to make shoppers spend more money. By raising awareness of some common marketing tricks, students can be more careful when they go shopping.
In this lesson, students take part in a discussion which tests their awareness of what happens in their favourite stores. They read a blog about common tricks used by retailers, which is both interesting and enlightening. Next, students plan their own stores in groups, applying the new language and information they’ve learned.
Finally, they present their ideas to the class, using posters to help them explain their ideas.
- Raise awareness of common techniques that stores use to make you spend more
- Increase vocabulary to describe stores
- Develop skills in reading and speaking
- Practise cause–effect language (e.g. so that, in order to, it makes us go/say/etc.)
- Encourage critical thinking, creative skills and collaboration
Adults and teenagers
CEFR Level B2 and above
Time: 60 minutes +
The lesson plan and student worksheet are available to download in PDF format below