This lesson plan for teachers of teenagers and adults at intermediate level and above explores the theme of branding and brand names. Students will have an opportunity to read and discuss the context of a text and create and brand their own imaginary product.

Introduction

This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names.
During this lesson students will rank their favourite brand names and discuss what they like/dislike about them. They will read and discuss the context of a text about brand naming and complete related vocabulary building exercises. Lastly students will create and brand their own imaginary product which they will present to the rest of the class.

Topic

Branding and brand names 

Level

intermediate and above

Time 

60-90 mins

Aims

  • Expressing Opinions, Likes and Dislikes
  • Developing vocabulary through brainstorming and dictionary work
  • Developing speaking skills through making a short oral presentation

Materials

Lesson Plan: guide for teacher on procedure including answers to tasks.

Download lesson plan

Worksheets: exercises which can be printed out for use in class. The worksheet contains:

  • Text
  • Discussion task
  • Matching task
  • Brand evaluation sheet
  • Project task

Download worksheet

For more information about this topic you can visit these BBC sites:


Fiona Lawtie, teacher, British Council

The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page.


Copyright - please read

All the materials on these pages are free for you to download and copy for educational use only. You may not redistribute, sell or place these materials on any other web site without written permission from the BBC and British Council. If you have any questions about the use of these materials please email us at: teachingenglish@britishcouncil.org

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